Quintessential

About

Live like a local! This app is for those curious about another culture. It'll allow you to explore various locations and learn what the locals actually enjoy and celebrate. The user is also able to upload traditions and communicate with others around the world.

I was tasked to direct the whole brand and user experience. We were tasked to produce an app that was able to be crowd source content. With this criteria in mind, cultures seems a great subject for others to add to it. This allows the user to interact with one another and see the variation in what they share or celebrate.

Quintessential was to be approachable and welcoming. The striking red is to excite user to use the app and explore the world in their hand. As well inform frequent travelers what excites the local in the area.