Laundromat
Personal Project
Responsive Web
Front End Development
My Role
Drove the interactive UX concept, advocating for cursor-tracking and hover animations
Collaborated with a team of designers and developers to design and build the site in two weeks
Led design QA to ensure interactions and animations matched intended behavior
Supported promotional content strategy for the UArts Graphic Design Instagram
Team
UI Designer and Front-end Development Lead (me)
UI Designer (Abby Rose Blaine)
Front-end Development (JP Bender, Sang-yup Kim and Ana Villarreal)
Photography (Abby Rose Blaine)
Brand Designer (Jacob B. Brams and John White)
Challenge
Laundromat was a pop-up gallery event held to showcase the work of the University of the Arts 2019 Graphic Design Program's seniors. This website was built to promote the event and link all participating students' portfolio websites — with a hard deadline of two weeks before the showcase.
The challenge was to build something that felt worthy of representing a graduating class of designers: interactive, polished, and technically ambitious — all within a tight timeline and as a fully collaborative team effort. The site is fully responsive across desktop and mobile.
What I did
From Ideation to final product
The team approached the site with an open question: what should Laundromat feel like, not just look like? Through a round of visual explorations, we experimented with different directions for how the site could come to life. A few of my early explorations — playing with cursor interaction and hover behavior — sparked the conversation that ultimately shaped the site's interactive direction. From there, the team collectively leaned into cursor-tracking and hover animations as the through-line, giving the site an energy that felt fitting for a design showcase. This meant prototyping interaction concepts early and building ambitiously within a two-week window.
Cross-functional team collaboration
Working within a team of designers and developers, I collaborated closely on both the design direction and front-end build — contributing to layout, interactions, and responsive behavior. We treated this as a chance to push our coding capabilities beyond the basics, building something that felt genuinely interactive rather than just informational.
I also partnered with the marketing team to promote the event through the UArts Graphic Design Instagram — an account I had been running as a personal initiative to spotlight the GD program for current and prospective students.
Results
We shipped the site within two weeks — meeting the pre-showcase deadline and supporting event promotion across social and digital channels. Laundromat drew 250+ attendees, including students, faculty, family, and members of the general public.